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The tribal practice of decapitating enemies and preserving their heads gave us the first sense of ‘headhunter’ in 1800. Nowadays we’re more likely to think of the less gruesome recruitment practice […]


OED editors are investigating the word ‘doorbuster’, referring to a special limited-time sale which is designed to draw in customers. The earliest evidence we have found thus far […]

to manage expectations

When a business thinks that what its customers want is for some reason unrealistic or unachievable, it might decide that a prudent course of action is to ‘manage expectations’ […]